Overall there are still many small firms that have not adapted a web site for consumers to view via the web, let alone via a cell phone. As the increased demand continues to rise about websites on the internet more and more firms must choose to create a website to differentiate and compete with industry competitors.
As the article from the Wall Street Journal points out, there are ways to having one’s website be viewed via cell phones and the web but tradeoffs do exist. First, we know that graphics and other eye-catching accessories such as links, placed on a web-viewed site are great additions to having a web site. However, trying to view these web pages on a cell phone, make it quite difficult and s l o w due to the extra add-ons. So of course there is some inconsistency here—we want extravagant websites with lots of color, picture, video, links and whatever else we like to incorporate in them, but when we want to view these same sites on our cell phones, we seem to only want text, text, text!
In creating a single web site that can display on computers and mobile devices we run into the issue previously mentioned. If we only put important information onto a website with the cell-phone users in mind, we may be cutting out information/add-ons that the web-viewing consumers desire.
A feature that I would suggest a mobile site contain would definitely be a link to turn the site into a mobile compatible form for viewing on a cell phone. This site would consist on mainly text that was on the original web-viewed site.
However, I would also incorporate an alt text over images, marked with an {X} so viewers can choose to look at the images if they desire and want to wait a bit for them to upload. This way those who just need the information the site contains can get what they need fast, but if they want to see the images/graphics on the site they too can see this, only it will take some time to upload. There should also be a notify message that comes up saying by choosing to view these graphics, it may take a few minutes to upload. That way the consumers know that what they want to view is available but they may be waiting for it to show up.
Also, I would make sure that when companies do create their websites and add graphics to them they be sure to take any unnecessary color, footage, etc. out before producing it in their website design programs. This will also help websites to load much faster.
Even now, for people that have slower internet connections, they have to ability to view pages without loading graphics onto the pages. This enables a faster connection to that site, which I think would also help out in consumers who wish to view a company’s pages via their cell phones.
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