Google and Twitter

It is evident that there is a growing popularity of social networking sites popping up all over the internet. We’ve seen Facebook, MySpace, and Wayn. Now site known for other purposes than social networking are choosing to jump on this band wagon and go with it! As the popularity increases, adding these functions seem to have more positive outlooks than negative.

As with Twitter and Google, two powerhouses in their select industries, it seems right that the two combine, enhancing each others functions.

For consumers this move is great. Because of Twitter’s microblogging service, consumers are able to post brief text messages on this site. This has amounted to consumers obtaining and sending information concerning their topics of interest such as how the feel about specific goods. From this, advertisers are able to get a better idea of the products and services consumers are most likely interested in, raising an overall awareness of these products. This then aids the marketers in developing, improving and producing these products based on the customer feedback. Afterall, as we have encountered time after time in our text and of course throughout our marketing classes, pleasing the customers and giving them the best possible services/products possible is the goal of any company or business.

As with consumers, marketers will too benefit. Like I mentioned, the marketers will be able to see what customers are discussing in dealing with certain products. This allows them the ability to improve products/service based on the form of feedback they receive. Word of mouth is the fastest growing segment of the media industry (Marketing VOX). With consumers utilizing this medium through Twitter, marketers will be able to get a better idea of what’s in, out and desired.

Google will certainly benefit as well. Twitters microblogging mechanism has emerged as the ‘custodian of a valuable online index of real-time facts, comments, musings and announcements, information that is clearly valuable for Google's search engine index’ (Perez). Google’s way of collaborating with major web sites to determine the best possible way to index one’s site content for its search engine (Perez), would stick with that same consistency of Google’s purpose should Google and Twitter choose to do the same.

Finally, this move would benefit both Google and Twitter financially. Google selling the ads to marketers and Twitter being used as an advertising mechanism will increase their incomes greatly. The awareness of Google is obviously very strong now but this also gives Twitter a chance to become better known allowing more users to jump on as they hear of Twitter and its functions.